Best tips to improve your website and content

Hi Friends!

Think like your customers
When you plan, design, or evaluate your website, pretend that you're one of your own customers, trying to accomplish a task. Think about what brought the customer there, whether the customer might have questions or a specific goal, and what familiarity the customer has with your products. This can be a difficult task because your knowledge of your products and website will likely be much deeper than your customer's knowledge – consider asking a coworker, friend, or family member who is less experienced with your business and website to navigate it for you.

Include only what you need
For a new customer, unfamiliar websites can be very confusing. Just as you have to make difficult decisions about which products to stock on your shelves or include in your catalog, you'll need to exclude some information from your website to keep it clean and tidy. If you provide too many links, too many images, or too much text, you might confuse a potential customer. Ultimately, a well-organized and clear website can provide a better experience for customers, and make it easier for them to make a purchase or contact you.

Keep your pages loading quickly
If your customers can't load your page, they can't buy your products! Make sure that your pages will load quickly for all your customers, especially if a segment of your customers uses slower Internet connections (such as dial-up Internet). In general, try to avoid lots of images, large images, and complex website widgets.

Keep your content current
You don't have to spend a lot of time updating your website, but make sure you don't have outdated information, such as announcements for sales that have finished or incorrect pricing. Such details erode your customers' confidence in your website and in your company.
Include contact information

Many customers, especially of stores with physical locations, will go to websites to get contact information, address, and business hours. You might want to include this information at the bottom of every page. At the least, you should include a prominent link to your contact information on each page.

Make it mobile
Many of your customers will connect to your website via mobile phones. Many of these phones will not be able to play Flash or handle complex, interactive graphics. Rather than losing these potential customers, provide a way for them to at least get critical information, if not browse your entire website. In fact, if your website has a lot of Flash content, your ads might not be eligible to show on mobile phones.

For more adwords help, support and campaign optimization contact me.

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com

successful tips for google adwords ads

Hi Friends!
Greetings of the day!

1. Highlight what makes your business, product, or offer unique

2. Include prices, deals, and exclusives

3. Tell your customers what they can do

4. Include relevant search phrases in your ad text

5. Match your ad to your website

6. Keep it professional

For more adwords help, support and campaign optimization contact me.

Thanks
Ashwani Kumar
9811156873

how to Import Offiline conversion into google adwords conversion tool?

Hi,

Sometimes, a click on an AdWords ad doesn't lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world after a click on one of your ads.

If you attract leads or buyers online, or both, you might want to record a conversion in the following cases:

• When you close a sale offline (for example, over the phone or in person)
• 30 days after the online sale so you can exclude transactions that resulted in a return
• Only if the sale was made to a new customer
• Only if it is a customer's 2nd purchase
• When you close a sale online but are unable to use our standard Javascript-based conversion tracking solution

How it works

AdWords provides you with a unique ID, called a "GCLID," for every click that comes to your website from an AdWords ad. To track offline conversions, you'll save that ID along with whatever lead information you collect from the person who clicked your ad.

Later, when that person "converts" in the offline world, by signing a contract, for example, you give that GCLID back to AdWords along with a few details about the type of conversion it was and when it happened. Then AdWords records this conversion along with your other conversion tracking data.

Process to start importing your offline sale data to google adwords.

First You've enabled auto-tagging. This lets you import offline conversions.

• You can make code changes to all of your web pages. This lets you capture the GCLID parameter that's appended to the URL that people click through from one of your ads.
• You can store each GCLID with the corresponding prospect's information that's gathered on your website.You'd want to be able to do this, for example, in your lead tracking system.
• You have a click-to-conversion cycle that is less than 90 days. Conversions uploaded more than 90 days after the associated last click will not be imported by AdWords and will therefore not show up in your conversion statistics.

Paste this code before body closing body tag

Update the code on each of your web pages to capture and store the GCLID in a cookie.

Here's sample JavaScript code you can use on each web page to store the GCLID in a cookie named "gclid."

<script type="text/javascript">
function setCookie(name, value, days){
    var date = new Date();
    date.setTime(date.getTime() + (days*24*60*60*1000)); 
    var expires = "; expires=" + date.toGMTString();
    document.cookie = name + "=" + value + expires + ";path=/";
}
function getParam(p){
    var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search);
    return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
}
var gclid = getParam('gclid');
if(gclid){
    var gclsrc = getParam('gclsrc');
    if(!gclsrc || gclsrc.indexOf('aw') !== -1){
     setCookie('gclid', gclid, 90);
 }
}
</script> 

In our query form we have to take one hidden input type for passing GLCID.

   <form action="" name="myForm">   
         Name: <input type="text" name="name">   
         <input type="hidden" id="gclid_field" name="gclid_field" value="">    
         <input type="submit" value="Submit Form" name="btnSubmit">  
   </form>

In this third section of code, we have to place this code/script on below of 1st code. 

<script> 
  function readCookie(name) { 
  var n = name + "="; 
  var cookie = document.cookie.split(';'); 
  for(var i=0;i < cookie.length;i++) {      
      var c = cookie[i];      
      while (c.charAt(0)==' '){c = c.substring(1,c.length);}      
      if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} 
  } 
  return null; 
  } 

  window.onload = function() {      
      document.getElementById('gclid_field').value = 
  readCookie('gclid'); 
  } 
  </script>

This example assumes that you have a hidden field called 'gclid_field' in your form. If your field has a different name (for instance, if you have to use the name your CRM system created for you), then simply replace 'gclid_field' with that name.

Call only ads in google adwords

HI Friends.,

3-4 month before goole launch call only campaign this is very effective for peoples or business who want more calls for their business.

This campaign is only appears in mobile devices with full browser. User clicks on our ads directly calls come to business owner.

You can track how many visors calls your business from that ad click.

Preview & Edit for call only campaign.

How to create call only campaign.

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com

what is dynamic search ads and how many types and targeting ?

Dynamic Search Ads (DSA) :- In DSA google will show your advertisement automatically on the basis of your website content.

Imp Note:- In DSA ads google will automatically create your ads heading and automatically set your destination url.

In DSA ads google use dynamic search indexing (DSI)

Type of targeting in Dynamic Search Ads(DSA)

1. Category based targeting
2. URL based targeting
3. Title based targeting
4. Content based targeting

How to create your first DSA Campaign:- 

Goto to campaign ----- choose search network only ----  Choose Dynamic Search Ads ---- Put you website url in Advance Setting (Home Page URL Note:- not landing page  ---- Save & Contine

After doing this google automatically redirect to auto targeting tab.

Then choose you targeting option doing + Targeting.

Note :- In one ad group we can use 3 targeting option.

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com

How many types of google search ads in adwords?

Hi friends there is 8 types of google search ads. But now these days it is 7.
Google is disconnected one Wap mobile ads in June 2014.

1. Text Ad
2. Dynamic Search Ad (DSA Ads)
3. Dynamic Keywords Insertion (DKI Ads)
4. Products Listing Ads (PLA)
5. Call only ads
6. App Install Ads
7. App Engagement Ads

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com

Google Adwords Certified Professional

Hi Friends my name is Ashwani Kumar & i am working as a Search Engine Marketing Manager.  I am having 5 years experience in in the same field. My roles and responsiblity is :-

è    Media Planning and Digital Strategy designing as per client pre-requisites.

è    Approaching Corporate Clients & dissatisfied SMEs and consulting them over various online marketing platforms and their relative applications.

è    Coordinating with Google India (Partners) sales team for approaching potential & Self-prospected Clients falling under various Industry verticals.

è    Delivering expertise on Social Media Marketing and rendering tailor made solutions as per client product and services.

è    Understand and imparting knowledge on numerous specialized Concepts and Platforms of Digital marketing over which optimization, Social media Optimization and some proprietary technologies that Our company developed and created Monopoly among Digital Marketing Companies, etc.

è  Consultation & solutions offered: Website designing and revamping, Google Adwords (Sponsored

Links), Banner Ad Placement over Partner websites of Google and other websites, Search engine, Bing Ads, Facebook Ads etc.

è    Harness SMEs opportunities in industries such as Online Remote Technical Support, Travel &      

      Hospitality, Real Estate, Education, Retail, etc. Utilizing Online Tools and providing website audits to
      clients for better understanding of Digital promotions.

è    Accessing industry trends over internet and updating client reports.

è    Explored Market trends and Escalated Sales from Tech Savvy Cities like Bangalore, Mumbai, Pune, Hyderabad, etc.

è    Achieving Monthly and Quarterly Sales targets that were designated to our Team.

Team building activities for interns and sales trainees.

è    Training and Nurturing new recruits over the subject of digital media solutions.

è    Forming of strategic alliance with Network giants and service providers. E.g.: SMS marketing, mobile apps building, etc.

è    Coordinating with Post-sales or operations team for improved & on-schedule client servicing.

è    Enhancing process of client retention and up-sell services at the correct occasion and duration.

Google Adwords Individual & Advance Search Certification 

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com