what is dynamic search ads and how many types and targeting ?

Dynamic Search Ads (DSA) :- In DSA google will show your advertisement automatically on the basis of your website content.

Imp Note:- In DSA ads google will automatically create your ads heading and automatically set your destination url.

In DSA ads google use dynamic search indexing (DSI)

Type of targeting in Dynamic Search Ads(DSA)

1. Category based targeting
2. URL based targeting
3. Title based targeting
4. Content based targeting

How to create your first DSA Campaign:- 

Goto to campaign ----- choose search network only ----  Choose Dynamic Search Ads ---- Put you website url in Advance Setting (Home Page URL Note:- not landing page  ---- Save & Contine

After doing this google automatically redirect to auto targeting tab.

Then choose you targeting option doing + Targeting.

Note :- In one ad group we can use 3 targeting option.

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com