What is Google AdWords and how does it work?

if you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.

There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.

Basic principles of Google AdWords

Basically you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords, such as this…

Of course you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. Rival companies can bid for the same search term, often causing the top of a search engine results page to look like this...

If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. 

Obviously the more you pay-per-click (PPC) the more likely your ad will appear in the search results. 

However, and this is a big however, unlike other real-time bidding models, it’s not just the highest bid that is taken into account. Google also uses something called a ‘quality score’.

Thanks
Ashwani Kumar
9811156873

iashwanik@gmail.com