Saturday, 11 July 2015

Ad Rank formula in google adwords

Formula for Ad rank:- Max CPC * Keywords Quality Score

A advertiser :- 
      Max CPC :- 10
      Quality Score :- 10
Ad Rank for A ;- 10*10 = 100

B advertiser :- 
      Max CPC :- 10
      Quality Score :- 8
Ad Rank for B ;- 10*8 = 80


C advertiser :- 
      Max CPC :- 10
      Quality Score :- 5
Ad Rank for C ;- 10*5 = 50

Actual CPC deduct:-  Ad rank of your nearest competitor/your quality score + 0.01
                                      
                                       80/10+0.01=8.01 Actual CPC for A  
                                        
Exact amount deduct when someone click on A advertiser ad:- 8.01


Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com

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