what is keywords quality score in google adwords ?

Google gives keywords quality score out of 10, Three parameter on which google decide your keywords quality score

1. CTR (Click Through Rate)
2. Ad Relevancy 
3. Landing page experience 

Google gives us three levels of these quality score parameter (Below Avg, Avg & Above Avg).

"The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by that keyword. Having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad."



CTR (Click Through Rate) :- CTR measure the performance of ads and keywords on the basis of click and impression.

CTR Formula:- Total Click/Total Impression * 100 and result or answer comes in %.

Ad Relevancy :- Ads should be relevant with the target keywords.

Landing page experience :- Landing page relevance with the target keywords.

Thanks
Ashwani Kumar
9811156873
iashwanik@gmail.com